Through the integration of the Experience Profiles™ and InGo, the CEMA team surpassed their registration expectations for the 2023 Summit, making it the largest in the organization’s history.

Storycraft Lab was tasked with crafting a narrative guide and cohesive framework for telling the story of NASA’s Artemis mission. The Experience Profiles™ quiz, using the metaphor of “What Boots Will You Wear on Team Artemis,” yielded a 70% completion rate, with 20,000 responses.

Storycraft Lab used the Experience Profiles™ to drive experience mapping and design for the Xi Days event. Maps with tailored recommendations provided an architecture of choice, increasing audience engagement.

IMEX leveraged the Storycraft Lab and InGo partnership for marketing analysis through audience advocacy. The campaign was a success in the generation of nearly 4,000 responses to the Experience Profiles™ quiz in 2023, and over 5,000 responses in 2024. Using these results, Storycraft Lab provided IMEX with unique audience insights and practical recommendations.

Storycraft Lab employed the Experience Profiles™ to to boost belonging, engagement, and connection within the ASUG community. Through our partnership with InGo, we increased the volume of responses and supported pre-event connections. This allowed us to provide ASUG with data-driven observations about their attendee’s needs.

Storycraft Lab developed a custom Experience Profiles™ quiz for Trimble Agriculture for use as a tool in facilitating sales conversations. An interactive experience was built around the customized quiz, driving engagement and personalizing the experience for attendees.